Are you looking for effective SEO tips to rank your Android apps higher? Read our blog to learn more about the SEO guidelines and how integral it is to make your apps stand out.
A few ways to determine whether or not a mobile app is performing excellently are by looking at its reviews and rankings. What’s the use of a mobile app if it doesn’t reach numerous users and serve its purpose?
The rankings of a particular app are essential as they ensure the app appears on the top search results. Apps that make it to the top results gain more visibility and are likely to be downloaded as opposed to those that appear at the bottom.
New apps show up quotidian in the digital souk thus app developers must implement ideal SEO tactics to make their apps stand out from competitor apps. That’s why we have brought you an article based on the tips and tricks you can utilize to make your Android app rank higher on Google Playstore.
Check out our detailed article below to find out which tactics can assist your apps to rank on top!
Why Are Higher Rankings Crucial For Android Apps?
When users make a Google search, they are more likely to click on the topmost search result that appears. Similarly, when users search for an app on the Google Play store, they feel more inclined to click on the first few apps that appear on top.
This is known as rankings, where the searched content is categorized one under the other based on the content’s performance and the tactics utilized to ensure the content has made its way to the loftiest position.
Rankings are a significant way of measuring a mobile app’s popularity and performance irrespective of Android or iOS systems. The Google Play store and the App Store are digital souks where countless apps are available for download and use.
Users searching for specific mobile apps in these digital stores generally click and download the ones that make their way to the highest ranking. This is because most users find it redundant to scroll down to choose an app for downloading hence why rankings are crucial when mobile app development is concerned.
The Google Play Store is the largest digital app store with millions of mobile apps. According to Statista, the Google Play Store consists of nearly 3.55 million apps as opposed to the App Store which has approximately 1.6 million apps. This indicates that the competition is fierce between apps in the Google Play Store hence rankings play a pivotal role when it comes to Android apps.
The only possible way for an Android app to gain exposure is via higher rankings. By taking into account the number of apps in the Google Play Store, attaining a topmost tank seems like a massive challenge. However, with the ideal Search Engine Optimization (SEO) tools and tactics, the latest and already developed apps can transcend in rankings.
How To Measure An App’s Performance?
One of the major functions of a mobile application is to work suitably so the users can perform their intended actions without any hassle. An app’s performance is measured in a few ways such as its rankings and the reviews and feedback left by users in the Google Play Store.
If the app malfunctions continually for multiple reasons such as bugs and viruses, an outdated version, and taking a long time to load, the users would find the app futile. Therefore, the odds of users leaving negative reviews for the app in the Google Play Store are high. The poor reviews would eventually result in the app being viewed as inefficient and not ideal for use.
On the other hand, an application’s ranking and position are another method of measuring an app’s performance. A mobile app with millions of downloads on the Play Store due to its optimized performance and positive reviews will certainly transcend above other apps to rank on top.
Nevertheless, an app’s positive reviews wouldn’t necessarily determine its rankings because multiple processes take place behind the scenes to rank an app. SEO tactics like keyword research, regular app updates, deep linking, etc are also integral as far as an app’s ranking is concerned in the Google Play Store.
How Does Google Playstore SEO Work?
Since we are discussing ways to ensure that Android apps are ranked on top, it is vital to familiarize ourselves with how SEO and algorithms work in the Google Play store. Several factors influence the app ranking system and algorithm in the Google Play store such as app rankings, demand for the app, and app performance.
All of these factors should be considered before and after an Android app has been launched on the Google Play store. We have elaborated on a few approaches that will guarantee your app attains the admiration and visibility it deserves.
App Reviews And Ratings – The feedback and ratings earned by a mobile app play a vital role in the positioning of an app in digital stores.
Users inherently heed app ratings before deciding which app to download. App ratings in the Google Play Store are effortless to deduce since they are depicted in a graph starting from numbers 1 to 5, 1 being the lowest and 5 being the highest.
This review graph also displays the quantity and quality of reviews so users can determine the number of downloads and positive feedback the app has amassed. When an Android app has managed to attain a high number of downloads along with positive reviews, then the said app will in all likelihood reach the top ranks in the Google Play store.
The Use of Ideal Keywords In App Ranking – SEO is all about keywords as these keywords become extremely efficient when users search for a particular app on Play Store. Using relevant keywords and SEO strategies when launching your app on Play Store enhances your app’s exposure to Android users.
However, this is one of the most intricate yet effective methods to increase an app’s visibility to users because intense research entails the use of ideal keywords.
By using ideal and trending keywords, your apps can reach the top search results where users can click to learn more about your apps.
Furthermore, the Google Play Store also has a set of regulations regarding app description, where most of the keywords and SEO strategies are implemented. It’s advisable to abide by Play Store’s regulations when using keyword strategies.
Google Play Store App Performance Indicator – Google Play Store gives precedence to user satisfaction hence it has a feature called Google Play Console Metrics where developers can monitor their app’s performance.
This performance indicator consists of multiple factors that stipulate how an app has performed. Some of these factors are statistics related to app installation, user ratings, and feedback, revenue earned through applications, app crashes, etc.
These data help Android app developers identify the number of users and devices using the app, the sort of ratings the app has received, new buyers, total app revenue, crash rate, etc.
SEO Tips and Tricks For Higher App Rankings
Now let’s dive into the topic we have all been waiting for, the tips and tricks that will cause your Android app to rank higher in the Google Play Store. We have put together and elaborated on effective SEO strategies that have proven to work effectively to make your app stand out from rival apps and grant it exposure which can help to increase downloads.
Here are some of the SEO tips and strategies you can implement to ensure your Android app obtains higher rankings:
Intense Keyword Research – Keywords are one of the basics of SEO strategies. Keyword research is conducted by discerning appropriate and ideal keywords that are related to your application’s function and purpose. If the right keywords are implemented then it’s highly likely for your app to appear on top of the search results when Android users are looking for apps to download.
You can identify the ideal keywords you can implement when launching your app on the Google Play Store with the help of keyword-researching tools that provide you with the latest and most effective keywords for your Android app.
Importance of App Store Optimization (ASO) – Application Store Optimization (ASO) is the SEO for apps. This also falls under the SEO strategy that allows mobile apps to achieve higher rankings in digital app stores like the Google Play Store and Apple App Store. ASO is essential to guarantee your app attains higher rankings because it aids an app in heightening its conversion rates, and exposure to users, and an increase in the number of downloads.
Apart from the aforementioned functions, ASO also encourages user interactions, enhances brand awareness, and helps to garner ratings and feedback from existing app users.
Impact of App Titles and Descriptions – An app title is the most crucial element because that’s the first thing users notice when they come across your app. The app title must be concise and give the users a clear idea of what the app comprises. It’s wise to add the integral keyword to the app title so that your app shows up when users look up targeted keywords. Keep in mind that Google Play Store only allows 30 characters for the title.
In addition, it’s also necessary to write a compelling app description that underlines the app’s function, purposes, features, USPs, target customers, and the benefits one can derive from using said app. The character limit for an app description in the Google Play Store is between 80 and 4000. It’s best to stick to a brief but captivating app description to ensure users are engaged.
Constant App Updates – Updates are a must-have for every app. An outdated app is bound to have errors and bugs. These technical issues can be fixed by frequent app updates where developers can implement the latest features to the app, enhance existing features, and optimize its performance thus users can have a hassle-free experience when using the app.
When users are satisfied with the app update, they would feel inclined to leave a positive review and feedback which drives the algorithm to rank your Android app higher.
Incentivize Users To Rate The App – We have mentioned countless times in our blog how pivotal ratings and reviews are and we can’t stress enough. Positive ratings and feedback assist immensely with regards to boosting the Play Store algorithm and consequently leading to higher app rankings.
However, not many users rate apps let alone leave feedback hence you can incentivize users to rate the app by providing selected features and in-app prompts to those who rate and review.
On the other hand, it’s also best to pay heed to the negative reviews and ratings and address the issues pointed out by the users. This will cause the users to have a positive impression of the app as they will feel heard.
We hope you can utilize the SEO tips and tactics we have elaborated above to garner higher ranks for your Android apps on the Google Play Store.
Frequently Asked Questions
- How to do SEO for Android apps?
Search Engine Optimization is also a factor that must be considered when apps are launched on digital app stores. There are SEO tactics that can be utilized for Android apps such as using ideal keywords for app titles and descriptions, encouraging users to leave positive ratings and feedback as well as implementing backlinks.
- How do I increase my app ranking in the Google Play store?
There are many ways to increase the rankings of an app on the Google Play Store such as:
- Considering and utilizing App Store Optimization (ASO)
- Conducting keyword research
- Implementing relevant keywords to app titles and descriptions
- Incentivizing users to rate and review apps
- Releasing frequent app updates
- How to improve app SEO?
SEO for the app is referred to as Application Store Optimization (ASO). ASO can be improved by carrying out many functions such as using ideal keywords for app titles and descriptions, building backlinks and deep links in the app, releasing frequent app updates, encouraging users to leave positive ratings and feedback, etc.
- How do I promote my app through SEO?
Some of the best and most practical ways you can promote your Android app on Play Store with the use of SEO strategies are:
- Doing keyword research based on the app
- Adding ideal keywords in the title and description
- Incentivizing users to rate and leave feedback
- Launching frequent app updates
- Adding images and videos of the app’s features
- Adding backlinks in the app
